Goodness Inside

Strategy, naming, conceptual + visual branding, interiors & wayfinding, signage, labels and packaging for center store and concessions

Produced at Ptex Group as Creative Director for Product Branding Visuals: Miriam Kilstein

With a bold new entry into an up and coming, rapidly expanding community, this was a tall-order project that needed to understand and speak to the target demographic's needs and nuances, even as it pushed beyond it, to deliver unexpected delight and goodness at every touch and turn.

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