A recognized name with its popular, highly effective poison ivy relief soap, we positioned the brand as one that combines the immediacy, efficacy and credibility of medicinals and pharmaceuticals with the wholesomeness, gentleness, and safety of naturals, herbals, and nutraceuticals. Bringing the power of plants to a place of recognition as a legitimate ailment-altering solution, Marie Originals now competes head-to-head with mass market pharmaceutical brands vs. niche, natural brands.