&. Not or.
Positioning, strategy, conceptual + visual branding, product branding, packaging, website, promotions
Produced at Ptex Group as Creative Director for Product Branding Visuals: Miriam Kilstein
With a radical repositioning, this mass market purveyor of handbags and accessories, was completely rebranded, giving it the confidence, sophistication, and legitimacy of a contemporary brand of luxury fashion perennials that are easy on the eye and on the wallet.
