Big on flavor. Sweet on value.
Positioning, strategy, conceptual + visual branding, sales kit, packaging
Produced at Ptex Group as Creative Director for Product Branding Visuals: Miriam Kilstein + Miriam Reifman
With 20 years of experience in b2b candy, yet no branding or website to speak of, this b2b brand was positioned as one that was both passionate and professional — combining the exuberance of candy tempered by the professionalism and solution-oriented approach of a commercial service brand.
