Baked Originals. Come home to Oberlander.
Positioning, strategy, conceptual branding, multi-line packaging, print + digital ad campaign
Produced at Ptex Group as Creative Director for Product Branding Visuals: Miriam Kilstein
A legendary name in the kosher for passover baked goods space, Oberlander’s strategic rebranding helped it expand its position of leadership in the kosher for pesach category in kosher markets and gain a position of leadership in the kosher for passover/kosher as a specialty general market.
