Yours truly,
Yossi G
Positioning, strategy, conceptual + visual branding, marketing collateral, office signage, contract, spec book, proposal templates, promotionals
Produced at Ptex Group as Creative Director for Product Branding Visuals: Miriam Kilstein
An acclaimed New York based design firm with a true artist/designer at the helm, our client was looking for more than just a pretty facelift for their own brand. Instead, they were looking for a new-from-the-ground-up brand identity that would speak to the firm’s strengths and give it a clearly differentiated position, in a cluttered, often homogenous industry.
The Context to It
With competitors portraying themselves as large, professional, almost institutional-like entities, Yossi G was uniquely positioned to create an identity built around a persona that’s at once high-level and yet completely at eye level.
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An icon whose signature and fingerprint is on each and every project delivered, with personal responsibility, humility, and accessibility that belies both his tremendous talent, and the size, scope and team of supremely dedicated and like-minded designers he leads, works with, and inspires every day.
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The Result
Our strategy was to bring the Yossi G spirit and his persona to life, allowing clients to connect with the firm through its principal, and its promise—personified, and embodied in our tagline, messaging, and sophisticated yet understated visual language.
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Having distilled the brand’s essence to its core identity, and with a razor sharp clarity of purpose and position, the firm not only elevated its stature and status in the industry, but selectively cultivated a portfolio of more profitable, suitable, and impactful projects.
